Fantastic and creative environmentally-friendlier packaging is hitting the mainstream retail world by a storm. Puma's Clever Little Bag (by Yves Behar and fuse project) cuts out extra tissues, laminated printing, and instead of using a full box inside of a big bag, the box has become the bag. Or, ehh... the bag has become a plastic box- sort of. The outer bag itself is 100% recyclable, and it has been heat fused rather than stitched. (It uses less materials in its production.) I love this bag. It's a huge step in the right direction for mainstream retail.
The box-bag gives us both things in one, and for the consumer that forgets to carry an organic cotton shopping tote, it cuts waste in half.
Colourful, thoughtful, hip - when a package makes you want to run out and buy a pair of shoes you know the company is doing something right. Inspiring !
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