Tuesday, September 27, 2011

My obsession with skid pallet decor continues....

PART 1: Repurposed Skid Pallets, A Way to Look at the World here.

(The recycle-upcycle-repurpose movement has truly mainstreamed.)
It's wonderful!
We already know that we need to slow down our over-zealous desires to consume shiny new things.... right? But it can be so hard!

So, here are some guilt-free ideas to spice up your interior. New materials optional.

Unique Palette Ideas & Furniture Made to Measure: Creative ways to use wooden pallets!

Pallet Accent Wall, DIY !
(Please sand and seal.. pallets are sprayed with pesticides during shipping)

Wooden Skids Used as Shelving

Desk Love.

More Wood Palette Coffee Tables: These just keep getting better.

Okay, so this is more of a desk than a coffee table. STILL, AMAZING.

Who would have thought they could look so classy?

Painted Union Jack Repurposed Skid Palette Wonder

Bright Chartreuse Coffee Table. Modern Interior Decor!

Wednesday, September 21, 2011

How NOT to save the planet with persuasive advertising

If there's one thing that working in advertising has made me- it's a critical viewer of all ads.
Creative copy writers can spin a lie on it's head and make it look as innocent as Pollyanna herself. When they add a little heart-string-rhetoric to the mix, they can effectively create an ad that delivers just about any message, and still have us shaking our heads in approval at the end of the clip.

It took a few minutes for my alarm bells to go off on this one.  
This is one of those "It's so good it's scary
" ads.
Quite literally.

The persuasive rhetoric promotes ethical tar-sands oil.
(Ethical oil?)

It suggests that by purchasing oil from Saudi Arabia, we are inadvertently backing the discrimination of women in those countries. It says that we are "funding their opression." Instead, we should buy ethical oil.... (and if we continue using this same string of logic) by not buying this "unethical" oil, we can then help to liberate those same women? Right? (No!)

This backwards half-truth rhetoric is so pervasive in political ads and campaigns; we must be easily swayed by flags and trumpets and pretty green fields, and anything that makes us feel proud of our home country. It is stunningly scary when we see these same tactics being used to sell us a point of view on something that is so blatently harmful to the environment.
Tar sands oil is not ethical. 
Spin it as you will master spinsters, I will not buy it. 
Sell me a story of solar power, wind energy, or about cars that run on water using hydrogen. Please stop assuming that our vision is so easily blinded by pulling the wool of "liberation" over our eyes.