Monday, May 2, 2011

Saving the Planet with Advertising

The persuasive and clever designer can move through empathy & emotion.
As a visual communicator I feel an ethical responsibility to deliver authentic, real advertising that doesn't bend the truth or greenwash a product.

This WWF campaign (Ogilvy and Mather) is a true testament to great visual rhetoric.
Honest, real, and emotion driven. Well done!

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