The persuasive and clever designer can move through empathy & emotion.
As a visual communicator I feel an ethical responsibility to deliver authentic, real advertising that doesn't bend the truth or greenwash a product.
This WWF campaign (Ogilvy and Mather) is a true testament to great visual rhetoric.
Honest, real, and emotion driven. Well done!
As a visual communicator I feel an ethical responsibility to deliver authentic, real advertising that doesn't bend the truth or greenwash a product.
This WWF campaign (Ogilvy and Mather) is a true testament to great visual rhetoric.
Honest, real, and emotion driven. Well done!
No comments:
Post a Comment